words for him, tommy thompson. tommy thompson lost wisconsin. tommy thompson was not a tea party candidate. tommy thompson is about as establishment as they get, and yet he, too, lost. i also learned that karl rove and the crossroads didn't actually focus group test their ads. they're so smart they just put up ads they thought were persuasive persuasive. turns out they weren't persuasive. yes, you need to have masters of data but you also need to have relationships with communities. the republican party has abandoned that model. when you look at african-american vote, latino vote, women's vote, all these votes, you have to have a relationship with them. then you build tres. then the ads will matter. lacking that, you're just a liar with a good ad. >> mr. tier, thank you for burying mr. karl rove and ken vogel, thank you both. >> coming up, next, a busy day for the president at the white house and we have the very latest. stay with us. frank, instead of scratching your way to retirement, get on e-trade. set up a real plan. frank! oh wow, you didn't win? i wanna show you something.